Riding on the success of its online-exclusive Galaxy M series, Samsung India is all set to launch Galaxy M30s with 48MP triple rear camera set up in India mid-September. Galaxy M30s will be powered by the new Exynos processor – not seen on the four Galaxy M series smartphones launched so far, industry sources told IANS on Saturday.
Keeping up with the trend, Galaxy M30s will house a powerful triple rear camera system with 48MP primary sensor, sources added, taking bigly on Xiaomi K20 Pro, Mi A3 and Realme 5 Pro – all latest rival devices with 48MP rear camera system. Another key highlight of the new Galaxy M30s will be an industry-first battery.
“Samsung has gone for industry-leading battery capacity for the new smartphone. Galaxy M30s will also support fast charging,” sources told IANS. Galaxy M series, Samsung’s exclusive range of online smartphones, was launched earlier this year and has seen a great adoption in the mid-range price segment.
Samsung Galaxy M30s Triple Camera with 48MP will target Redmi, Realme, and Vivo squarely, taking on the option-packed mid-range smartphones.
Galaxy M30s will be Samsung’s key online offering during the festive season. Samsung has so far launched Galaxy M10, M20, M30 and M40. All four smartphones are sold through Amazon and Samsung.com.
In the second quarter (Q2) this year, Samsung closed the gap with the smartphone industry leader Xiaomi with Galaxy A and M series refresh on the back of its India-first strategy and strong portfolio.
“Affordable smartphones (Rs 7,000-Rs 25,000) are increasingly driving the smartphone industry in India. Smartphone brand’s target on driving customer upgrades from consumers at the entrance level to the affordable and premium segment (over Rs 25,000) with exciting, fresh offers,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR).